The volume of sales of Carlsberg Azerbaijan over the past year exceeded the indicator of 2019 by 16%, the company reports. According to the company’s research, the growth in sales in the traditional channel (small stores) was 20%, and in the modern channel (chain stores) it was 58%. “After imposing restrictions on the functioning of cafes and restaurants aimed at preventing the spread of the COVID-19 virus, the company focused on a relatively new channel of the beer market – draft beer in stores. The maximum placement of bottling equipment in large chain stores made it possible to achieve a significant increase in sales volumes in this channel. Sales volumes in the on-trade channel (cafes, restaurants) decreased by 43% due to the mentioned restrictions, ”Carlsberg Azerbaijan press release said. Carlsberg Azerbaijan is one of the largest taxpayers in Azerbaijan in the non-oil sector. The amount of tax payments to the state budget in 2020 amounted to 35.7 million manats, which is 47% more than tax payments for 2019. The Carlsberg Azerbaijan brewery is located in the city of Khirdalan, 10 kilometers from the capital of Azerbaijan
Source: Turan News Agency
