Japan Post Co. plans to launch an international delivery service for larger frozen and chilled food items than its current service can deliver, sources said.
The new service, which might debut as early as June, will allow deliver of, for example, a whole fish, such as a yellowtail, instead of one that has already been processed, said an official with Japan Post’s International Business Division.
The company hopes the new service will also be used by overseas restaurants to procure food from Japan.
The Cool Express Mail Service currently allows users to send chilled items no longer than 36 cm and frozen items of up to 32 cm long in specially made containers.
Under the new service, customers will be able to send items up to 56 cm long.
At present, the Cool EMS service is available for delivery to Taiwan, Hong Kong, Vietnam, Malaysia, Singapore and France, with fees starting at 4,500.
Exports of Japanese seafood and fruits are expanding, backed by growing demand mainly in other Asian countries.
In April, Japan Post increased the number of post offices handling Cool EMS by 15 to 93 with the aim of expanding the service, the sources said.
Source: Japan Times