Shusha: Society must be able to distinguish between fake news and reliable journalism, Ziphora Maubane, Head of Communication and Advocacy of the Office of the CEO of African Union Development Agency, said during her speech at the III Shusha Global Media Forum. The forum was dedicated to the theme “Digital Pathways: Strengthening Information and Media Resilience in the Age of AI.”
According to Azeri-Press News Agency, Maubane emphasized that media literacy is the responsibility of every member of society, not just journalists. She stated, “Media literacy is a very important skill. This skill should be applied differently for leaders, ordinary citizens, people living in rural areas, and state institutions.”
The forum highlighted the challenges posed by the digital age, particularly with the rise of artificial intelligence and its impact on the dissemination of information. Maubane’s remarks underscored the necessity for individuals to develop critical thinking skills to navigate the complex media landscape effectively.
The significance of media literacy was a key focus, as it is essential for distinguishing credible sources from unreliable ones. The discussion aimed to empower various segments of society, including leaders, citizens, and state institutions, to enhance their media resilience in an era where misinformation can easily spread.