Baku: 'Azercell Telecom' LLC, in partnership with Azerkhalcha OJSC, has successfully implemented the social initiative 'Strength, Woven Together' ('Minl?rl? ilm?, bir gc'), designed to empower women and strengthen their active participation in society, while also supporting the preservation and promotion of Azerbaijan's rich carpet-weaving heritage.

According to Azerbaijan State News Agency, the initiative featured the creation of a conceptual carpet that serves as a powerful symbol of women's solidarity, resilience, and collective strength. Each thread and knot in the carpet reflects shared values, unity, and the meaningful contributions women make to the country's socio-cultural development.

The initiative was showcased to the public during the International Carpet Festival, held on May 2-3 in Icherisheher. During the festival, women participants and public figures actively engaged with the initiative by contributing to the weaving process. By tying knots on the loom, each participant played a role in creating this unique and symbolic piece of art.

'Azercell Telecom' LLC expressed its sincere appreciation to all the women who joined the initiative and became part of this collective expression of strength and unity.