Baku: Azerconnect Group CEO Emil Masimov met with Mammad Hasanov, the winner of the fifth 'Yukselish' competition as part of the Mentoring Program. Emil Masimov congratulated the winner on this achievement and emphasized the role of 'Yukselish' in strengthening the country's human capital and discovering talented individuals. During the meeting, the CEO shared insights from his experience in business and management to guide and support the mentee's ongoing professional development. The meeting also featured discussions on career planning, future development priorities, as well as further improvement of management and leadership skills.

According to Azerbaijan State News Agency, the 'Yukselish' competition was established by the decree signed by the President of the Republic of Azerbaijan, Mr. Ilham Aliyev, on July 26, 2019. The winners of the competition receive a one-year personalized development program from their mentors and a financial award of 20 thousand manats for self-development. A subsequent decree signed by the President on December 10, 2025, announced the launch of the sixth 'Yukselish' competition.

Azerconnect Group, operating in the ICT and high technologies fields, delivers solutions including Mobile, Internet, and International leased lines provisioning, alongside digital services in FinTech, AdTech, and Media/TV. Azerconnect Group is part of NEQSOL Holding, an international group of companies operating in countries across the energy, telecommunications, hi-tech, and construction industries.