Baku: Bakcell officially announced the appointment of Gunnar Pahnke as its new Chief Executive Officer (CEO). With over 35 years of international experience in the telecommunications industry, Pahnke steps into the leadership role at the company.

According to Azeri-Press News Agency, Gunnar Pahnke brings a wealth of experience in customer-centric business transformation, strategic development, and sustainable growth in the telecommunications sector. His career includes various leadership positions at prominent telecommunications firms across countries such as Azerbaijan, Germany, France, and Romania.

Pahnke's academic credentials include a PhD in strategic management from the University of Poitiers in France and an MBA from ENSPTT, also in France. He has completed leadership programs at several prestigious European institutions, including INSEAD, Oxford, LBS, IE, ESMT, and the Darden School of Business at the University of Virginia in the United States.

"My appointment to Bakcell, a company that plays a significant role in the country's digital development, represents both a great honor and responsibility for me. My goal is to further strengthen Bakcell's position in the telecommunications sector by providing customer benefits through innovation, artificial intelligence (AI), and customer-centric solutions, as well as to expand its strategic role in the country's digital transformation," Pahnke emphasized.

The new appointment is set to accelerate Bakcell's strategic priorities in customer-centric innovation, AI, and digital services. Under Pahnke's leadership, the company aims to enhance customer experience and expand the implementation of AI-driven solutions.