Baku: Bakcell has taken a significant step towards enhancing its customer service operations by implementing a biometric verification solution based on SIMA technology. This advancement aims to ensure faster and more secure execution of customer service processes at their official sales points.

According to Azeri-Press News Agency, the new approach involves the use of face recognition technology provided by SIMA for the sale of phone numbers and customer identification during transactions. This biometric verification not only strengthens security but also simplifies the procedures involved. By adopting paperless document circulation, Bakcell has managed to significantly reduce service times, optimizing the overall customer experience.

The company has announced plans to gradually expand the use of digital solutions across its customer service operations, indicating a continued commitment to integrating advanced technology in its services.