Baku: Bakcell has taken a significant step towards enhancing its customer service processes by implementing a biometric verification solution based on SIMA technology. This initiative aims to ensure faster and more secure service execution for its customers.

According to Azerbaijan State News Agency, the new approach enables sales of phone numbers at official sales points and customer identification during transactions using face recognition technology provided by SIMA. This biometric verification not only strengthens security but also simplifies procedures. The implementation of paperless document circulation further reduces service times and optimizes the overall customer experience.

Bakcell has announced plans to gradually expand the use of digital solutions across its customer service operations. As Azerbaijan's first and largest private telecommunications company, Bakcell serves over three million customers with high-quality, high-speed services. The company is also a significant contributor to Azerbaijan's sustainable development through AI-based innovative solutions as part of NEQSOL Holding, an international group of companies operating in various sectors including telecommunications, energy, high-tech, and construction.