BAKU: Bakcell, a leading innovator in telecommunications, has joined forces with the Azerbaijan State University of Economics (UNEC) as the main partner for the university’s Innovation Week. The event, designed to inspire and cultivate the creative potential of students, kicked off with Bakcell representatives engaging in discussions about global telecommunications trends and the company’s cutting-edge products and solutions.

According to Trend News Agency, Bakcell’s Head of Public Relations and Corporate Communications, Aysel Suleymanova, and Marketing Director, Elkhan Sadigzadeh, addressed students on essential topics such as brand positioning in the digital era, challenges and opportunities in modern marketing, and strategies for building a digital image and attracting customers. They also fielded questions from the audience, providing insights into the rapidly-evolving telecommunications landscape.

The Innovation Week at UNEC features a variety of activities, including seminars, training sessions, and p
anel discussions, as well as presentations of start-up ideas. The initiative aims to foster a spirit of innovation among students, equipping them with the skills and knowledge needed to thrive in an ever-changing global environment.

Bakcell, as part of its commitment to developing the young generation, plans to continue its support for students by encouraging innovative projects and expanding new initiatives. The company, Azerbaijan’s first and largest private telecommunications provider, serves over three million subscribers and is a significant investor in the nation’s non-oil sector, contributing to sustainable development through advanced technology solutions. Bakcell is part of NEQSOL Holding, a global enterprise with interests in energy, telecommunications, high technology, and construction across various countries.