Baku: Bir, the Caucasus' first fully integrated e-commerce, banking, and payments ecosystem, has announced its recognition as one of the world's top fintech companies in the neobanking category by CNBC and Statista. This achievement marks Bir as the first and only business from Azerbaijan and the broader South Caucasus region to receive such an accolade.
According to Azerbaijan State News Agency, the World's Top Fintech Companies list, compiled by CNBC and Statista, serves as a significant benchmark for the global fintech industry. This list is based on a detailed analysis of key performance indicators including revenue, profitability, and other financial metrics. It also considers the number of customers, growth in loan and deposit portfolios, transaction volume, market share, and staffing data.
The recognition of the Bir ecosystem in the neobanking category highlights its scale, ongoing growth, and role as a technological leader in the region, as well as its significant contribution to Azerbaijan's digital transformation. Farid Huseynov, Head of Bir, expressed delight at being acknowledged among the world's leading fintech companies such as Nubank, Revolut, and Monzo. He emphasized that this recognition is a testament to Bir's achievements and the growing competitiveness of Azerbaijan's fintech sector on the global stage. He further stated that Bir will continue to expand its ecosystem, aiding the digitalization of Azerbaijan.
Bir is actively expanding its influence across Azerbaijan by introducing innovative products and features that promote the adoption of digital services. Recent initiatives include a partnership with Paysend for international money transfers from Azerbaijan to over 140 countries and territories, and a memorandum of understanding to lead the digitalization of UNESCO-listed Baku Old City. In a pioneering move for the country, Bir has integrated sign language functionality into its Birbank app, promoting financial inclusion for individuals with hearing or speech impediments.
As the first fully integrated banking, payments, and e-commerce ecosystem in the Caucasus, Bir is reshaping how people and businesses engage with daily services in Azerbaijan. Launched in 2025, it unites the country's leading brands, including Birbank, Milli¶n payment terminals, and the m10 e-wallet app, reaching over 5 million users. Through strategic partnerships with Trendyol marketplace and BakiKart transportation payment solution, Bir is laying the foundation for Azerbaijan's first and largest digital ecosystem for consumers and businesses.