Baku: On October 18th, 2024, TABIA Group celebrated its official launch, marking the transformation from PMD Hospitality into a brand dedicated to redefining the future of hospitality.

According to Azeri-Press News Agency, the event, attended by industry leaders, media representatives, and distinguished guests, unveiled TABIA’s new brand identity alongside its mission, vision, and goals. This rebranding represents the beginning of an exciting new chapter for TABIA Group, which boasts a diverse portfolio of wellness retreats, resorts, and city hotels. The group remains committed to delivering exceptional guest experiences while championing innovation and sustainability across all properties.

Uygar Kochash, CEO of TABIA Group, highlighted the importance of this transformation. “Our rebranding to TABIA Group represents a transformative leap forward in our journey. It reflects our deep-rooted passion for hospitality and our unwavering dedication to creating spaces where well-being is at the core of every guest
experience,” Kochash stated. He further emphasized the group’s mission to exceed expectations by offering personalized wellness and leisure experiences and its vision to set new benchmarks in hospitality, positioning TABIA as a leader both domestically and internationally.

At the core of TABIA Group’s vision is the ambition to set new standards in the hospitality industry by blending authentic cultural experiences with modern comfort and well-being. The group aims to promote Azerbaijan’s unique hospitality globally while being recognized as an exemplar of excellence in tourism.

During the launch event, guests were introduced to TABIA’s exciting new projects, including the upcoming Hilton Garden Inn Baku, Aghdam City Hotel, and The Central Point Hotel Baku. Additionally, TABIA announced the launch of YENEE, a product line dedicated to providing transformative health and wellness journeys.

In addition to these ventures, TABIA Group showcased its renewed, user-friendly website, offering guests an engaging and
seamless online experience. The website reflects the group’s innovative approach to hospitality, making it simple for visitors to explore and book wellness experiences, city escapes, and resort stays. The event also featured the premiere of a stunning commercial video, produced by the marketing team, which visually captured TABIA’s vision of hospitality and its unique offerings.