New Meltwater report reveals what sports enthusiasts are talking about on Twitter

SAN FRANCISCO, Jan. 19, 2022 (GLOBE NEWSWIRE) — Meltwater, a global leader in media and social intelligence, has released a new report based on Twitter data that highlights the key trends in the sports industry that marketers and advertisers should care about in 2022.

The report, released in partnership with Twitter, explores the conversation drivers around top-trending topics on Twitter in 2021— including cryptocurrencies, NFTs, esports, gender equality and racism— as well as ways that brands can stay on the ball when it comes to responding to these issues.

Using their industry-leading social listening and analytics solutions, Meltwater analyzed hundreds of millions of Tweets to understand the conversation on social media for the Birdseye Report | Industry Deep Dive: Sports.

Key trends

The sports world embraces Cryptocurrencies and NFTs
Within sports-related conversations on Twitter, mentions of cryptocurrencies and NFTs increased 151% during 2021. With NFTs disrupting the age-old sports memorabilia industry, conversations around how sports teams and players are cashing on the popularity of these new asset classes have been on the rise.

The rise of the metaverse, esports and AR/VR
The definition of “live” sports is changing, as is the conversation around the future of esports and technology’s role in sports. Twitter conversations around the metaverse and sports rose by 6,024% compared to the first half of 2021.

The prevalence of diversity, equality & inclusion in the conversation
How the sports industry addresses major issues like racial equality is evolving, with players, teams, and organizations becoming more vocal in response to a changing world. Twitter conversations on equality in sports increased by 12% during 2021, and conversations on women in sports increased by 22% during 2021.

This data is based on the research presented in the Birdseye Report: Sports, which analyzes global Tweets from Jan 1, 2021 to Dec 8, 2021.
The results make it clear that sports marketers cannot sit on the social media sidelines when it comes to the adoption of new technologies or addressing issues like equality. For more insights, marketers and industry professionals can look at the full report to understand what is driving the conversation around each trend and how they can use this information in their marketing strategies.

“The digitization of sports has taken an immense leap during the past 12 months, fueled by the crossover of sports consumption via multiple online channels and the introduction of crypto, blockchain and NFTs. As the industry continues to change, the insights in the Birdseye Report illustrate the power of AI-powered social listening and analytics. Meltwater’s AI sifts through billions of data points each day and enables brands, marketers and boardrooms to make better decisions and create omni-channel marketing strategies,” said Meltwater’s VP of Partnerships and Product Marketing Johnny Vance. “By leveraging this kind of market research, brands, teams and organizations can improve their competitive positioning, ultimately enabling an agile marketing strategy towards the real-time shifts in consumer behavior.”

The report is a result of Meltwater’s inclusion within the Twitter Official Partner Program, which recognizes those companies who are not only consumers of Twitter data, but also serve Twitter data and insights to their customers in sophisticated and impactful ways, to help them make more informed strategic decisions.

“To create innovative and impactful marketing strategies, you must have a comprehensive understanding of your target audience. Our new Birdseye Report on Sports, developed in partnership with Meltwater, taps into the hundreds of millions of conversations Twitter users had around sports in 2021 to identify meaningful insights and emerging trends within the industry,” says Lauren Jenkins, Head of the Twitter Official Partner Program. “The insights shared within the report provide sports marketers and advertisers with a solid foundation they can use to build out their 2022 marketing strategies.”

See the full report here:

For further information, please contact:
Jenny Force
VP of Marketing, Meltwater

About Meltwater
Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. The company was founded in Oslo, Norway, in 2001 and is headquartered in San Francisco, California, with 50 offices across six continents. The company has 2,100 employees and 27,000 corporate customers, including industry leaders in several sectors. Learn more at

Kiteworks Protects Employee and Contractor PHI; Enables Compliance With HIPAA and Vaccine Mandates

PALO ALTO, Calif., Jan. 19, 2022 (GLOBE NEWSWIRE) — Kiteworks, the leading platform for ensuring regulatory compliance and effectively managing risk with every send, share, receive, and save of sensitive content, announced today that customers can use Kiteworks for uploading, sharing, and storing vaccine-related protected health information (PHI) for employees, contractors, visitors, students, and educators. In doing so, Kiteworks enables organizations to protect sensitive PHI and comply with the Health Insurance Portability and Accountability Act (HIPAA) and other privacy regulations.

“Kiteworks provides an automated, comprehensive PHI content-sharing process that makes it easy for employees, contractors, students, educators, and others to upload vaccine mandate-related content,” said Bob Ertl, Senior Director of Enterprise Solutions at Kiteworks. “It also provides a detailed audit trail that organizations can use to demonstrate compliance with both vaccine mandates and HIPAA.”

Vaccine Mandates in the Public and Private Sectors
The earliest U.S. federal mandates, announced by the White House in July 2021, required vaccination or weekly testing for civilian employees of the federal government and on-site federal contractors. In August 2021, Defense Secretary Lloyd Austin announced that coronavirus shots would be added to the Pentagon’s required immunization list upon full approval of a vaccine by the Food and Drug Administration (FDA).

While some broader federal mandates have seen recent setbacks, many vaccine requirements in the U.S. are being voluntarily initiated within individual businesses. More than half (57%) of U.S. employers have, or plan to issue, vaccine mandates for employees. Many New York City-based companies, including Goldman Sachs, Morgan Stanley, and Citigroup, already require vaccines for anyone coming into the office. In some locations, participation may be required by state or local regulations. For example, government employees in 19 states are currently required to be vaccinated.

Ensuring Effective Governance, Risk Management, and Compliance
Organizations must be able to demonstrate that they have the right controls in place by implementing content access and functional rules matched to risk profiles and user roles. Without such controls, there is a risk of accidental exposure of employee records to peers due to missing access controls, or unencrypted attachments sent through email due to a lack of encryption policies.

Organizations also need to track PHI by logging every action. Detailed tracking ensures comprehensive visibility, which becomes particularly important for auditing and reporting processes to demonstrate compliance.

Kiteworks Simplifies Vaccine Mandate Management
As vaccine mandates have just begun rolling out, many organizations have not had sufficient time to plan and execute a data management program that anticipates the complexities of governance and compliance risks.

Key capabilities of the Kiteworks platform include:

  • Unify. Kiteworks provides a centralized system that standardizes multiple content audit trails and unifies secure content communication channels. Employees, contractors, and others can transmit required COVID-19 vaccine and/or testing documentation via mobile devices, web interfaces, or even email attachments.
  • Track. Kiteworks tracks the activity of each COVID-19 vaccination and testing record by logging every action—downloads, uploads, views, sends, and permission changes.
  • Control. Kiteworks lets organizations set policies according to role rather than manually configuring each user, which reduces administrative time and ultimately reduces the risk of human error, while making compliance documentation easier.
  • Secure. Kiteworks uses a layered defense model to protect sensitive content regardless of the source, and whether it is at rest or in motion. Data is automatically encrypted with every send, upload, download, and save.

Additional Resources
Webinar: How To Protect PHI and Comply With HIPAA While Meeting Employee Vaccine Mandates

Guide: A Guide on Employee Vaccine Mandates While Complying With HIPAA

Blog Post: Employee Vaccination Mandates Accentuate the Need for HIPAA-compliant File Transfer for HR Professionals

About Kiteworks
Kiteworks’ mission is to empower organizations to effectively manage risk in every send, share, receive, and save of sensitive content. To this end, we created a platform that delivers content governance, compliance, and protection to customers. The platform unifies, tracks, controls, and secures sensitive content moving within, into, and out of their organization, significantly improving risk management and ensuring regulatory compliance on all sensitive content communications.

Media Contacts
Danielle Ostrovsky
Hi-Touch PR
(410) 302-9459

Tuxera Receives ISO 9001 Certification, Strengthens Commitment to Customer Satisfaction

Data storage management company adopts quality management framework favored by automotive, enterprise, aerospace manufacturers

Featured Image for Tuxera

HELSINKI, Jan. 19, 2022 (GLOBE NEWSWIRE) — Tuxera, a world leader in quality-assured data storage management and networking technologies, is pleased to announce it has received ISO 9001 certification, an internationally recognized standard for Quality Management Systems (QMS).

As the most widely used QMS standard across the world, ISO 9001 is a set of specific standards based on seven broad management principles. It creates a framework that helps ensure the quality of a company’s products and services and that the company consistently meets customers’ expectations. An increasing number of manufacturers and OEMs, specifically in automotive, aerospace, and defense, are imposing very strict prerequisites for supplier qualification.

“Receiving ISO 9001 certification further demonstrates Tuxera’s commitment to delivering the best possible quality to our customers using our state-of-the-art processes,” said Jesus Cabrera, Global Quality Manager. “The decisions we make are informed by data and aim to satisfy both the needs and expectations of our customers and stakeholders. The certification also highlights that the company around the quality products is driven by a solid, quality-driven structure.”

Tuxera has a global customer base, and ISO certification ensures the company will meet quality requirements anywhere in the world. Clients know that Tuxera has robust processes in place, such as risk assessment and mitigation planning, that can result in cost savings and quicker time to market.

The certification also shows Tuxera’s dedication to continuous improvement and maintaining its competitiveness in the market, Cabrera said.

Tuxera and its customers greatly value quality certifications – the company is also expected to complete Automotive SPICE® (A-SPICE) certification in 2022. A framework for ensuring effective delivery of automotive systems as the development cycles shorten, with increased complexity and higher expectations of reliability.

For A-SPICE certification, Tuxera adopted new Product Lifecycle Management tools to enable a better decision-making process. The company also increased its commitment to its employees by designing and implementing new training. “That allowed A-SPICE process features and needs to be simplified and translated into our own company culture,” Cabrera said.

Pursuing and achieving certifications like ISO 9001 and A-SPICE framework demonstrate to Tuxera’s customers that the entire organization is committed to providing quality throughout the whole development process.

“Our customers are at the heart of everything we do,” Tuukka Ahoniemi, CEO of Tuxera said. “Everything we build, we test rigorously, which results in quality-driven, reliable storage and networking software, built to expectations. ISO 9001 will be an integral piece of the foundation of the products we provide our customers.”

To learn more, visit

About Tuxera
Tuxera is the leading provider of quality-assured embedded storage management software and networking technologies. Helping people and businesses store and do more with their data, our software is at the core of phones, tablets, cars, TV sets, cameras, drones, external storage, routers, spacecraft, IoT devices, and more. We help you store your data reliably, while making file transfers fast and content easily accessible. Tuxera is also an active member of multiple industry organizations, including JEDEC, SNIA, AGL, SD Association, The Linux Foundation, and many others. Founded in 2008, Tuxera’s headquarters are in Finland, with regional offices in China, Germany, Hungary, Japan, South Korea, Taiwan, and the United States. To learn more, visit

Media Contact:
Bianca D’Angelo
(203)577-7588 (Direct)

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Azerbaijan’s Central Bank holds foreign currency auction

The Central Bank of Azerbaijan (CBA) held a foreign currency auction with the participation of the State Oil Fund of Azerbaijan (SOFAZ) on Jan. 18, Trend reports referring to the CBA.

According to the CBA, the demand of local banks for foreign currency amounted to $116.4 million and was fully met.

The weighted average rate of the manat to the US dollar amounted to 1.7 AZN/USD at the end of the auction.

The CBA has begun to conduct currency auctions through a one-way sale of currency in a competitive environment since mid-January 2017.


Source: Trend News Agency

Real estate of Azerbaijani Zaminbank to be put up for auction

The real estate of Azerbaijani Zaminbank OJSC, which is being liquidated, will be put up for auction at the Baku Auction Center from January 19, Trend reports with reference to the Azerbaijan Deposit Insurance Fund.

The real estate of the bank are non-residential premises (a total area of 25.9 square meters) and residential premises (a total area of 53.6 square meters) located at the following address: A. Mirgasimov street, house 4, Nasimi district, Baku, Azerbaijan.

The starting price of real estate is 245,000 manat ($144,117).

Those wishing to take part in the auction can submit the necessary documents at the following address: Baku Auction Center (3rd floor), A. Salamzade street 2C, Yasamal district, Baku.


Source: Trend News Agency

TAP turning Italy into gas exporter

The Trans Adriatic Pipeline (TAP) made it possible for Italy to export gas in the second half of December 2021, Trend reports with reference to Italian media.

“On the last day of 2021, Italy sold 20 million cubic meters of gas abroad, approximately 10 percent of its net consumption, which on stood at 214 million cubic meters on that day. Why can Italy, which is notoriously a large energy importer, afford to export gas even in times of skyrocketing prices? It was possible thanks to TAP, which through its 878 kilometers of length transports about 8 billion cubic meters of gas from Azerbaijan to Puglia, but also thanks to the country’s storage system,” say Italian media.

The volume of natural gas transportation from Azerbaijan to Italy via the Trans Adriatic Pipeline from December 31, 2020 to December 31, 2021 stood at 6.8 billion cubic meters.

As the European section of the Southern Gas Corridor, TAP has the capacity to transport approximately 10 billion cubic meters of gas per annum (bcm/a) to several markets in Europe. The pipeline is also designed with the potential to expand its throughput capacity up to 20 bcm/a.

TAP is strategically and economically important to Europe and essential in providing reliable access to a new source of natural gas. TAP plays a significant role in boosting Europe’s energy security, supply diversification, as well as decarbonisation objectives.

TAP’s shareholding is comprised of bp (20 percent), SOCAR (20 percent), Snam (20 percent), Fluxys (19 percent), Enagás (16 percent) and Axpo (5 percent).


Source: Trend News Agency