Apa group: APA Group has launched its new season, unveiling a series of innovations, new projects, and plans for digital development.

According to Azeri-Press News Agency, one of the main priorities for the new season is the closer integration of the media group's websites with social media platforms. Efforts have begun to increase the volume of video content on the websites, with a particular focus on expanding short and dynamic video formats tailored for social media audiences.

The mobile versions of Vesti.az, Lent.az, and Kulis.az have undergone redesigns. The addition of Reels-format videos to the websites has further enhanced the production and distribution of social media-oriented video content. Work is also underway to update the mobile versions of other websites within APA Group, including the APA News Agency.

Artificial intelligence has emerged as a key area of development for APA Group in the new season. The company has adopted its own Code of Ethics for the use of artificial intelligence. Additionally, new projects have been launched to implement AI solutions in editorial and media processes, develop new AI tools, and integrate them into existing digital products.

APA TV is also expanding its programming lineup in the new season. Viewers can expect new and updated projects covering a variety of topics and formats, including "Xeberaparan," "Impuls," "Sozum var," "Iman," "Sozqaytaran," "APA Sport," "Ekstra musahibe," "Yerinde," "Ulucayla gundem," "Sexsi esyalar," and "Kunc-Bucaq." These programs aim to increase the share of diverse formats covering social, cultural, religious and spiritual, sports, and current affairs topics, alongside news and interviews.

In addition to these developments, APA Group has expanded its social media activities and strengthened its efforts in this area for the new season. The objective is to grow the audiences of the media group's brands on digital platforms, increase content integration between websites and social media, and particularly develop new video-based presentation formats.

APA Group has also launched an updated version of its corporate website, www.apagroup.az, which allows for the presentation of information about the media group's activities, brands, projects, and development directions on a single platform.