Baku: Azerbaijani AI startup InnMedia is expanding its technology infrastructure by incorporating ByteDance's Seedance technology for video content generation. According to Azerbaijan State News Agency, the direct contract enables InnMedia to integrate advanced video-generation models directly into its production workflows, making video an essential part of its unified content creation pipeline.

Seedance, one of ByteDance's most advanced developments, is designed to support controlled video production. It allows the use of images, video, and audio references, along with control over camera movement, visual style, characters, and scene sequencing. The combination of image quality, realistic motion, and control were key reasons why InnMedia selected Seedance.

InnMedia's platform automates the entire content production cycle, so integrating video generation into a single technology workflow is crucial. This integration allows InnMedia to develop a workflow where a single source material can become the basis for multiple content formats, such as articles, images, voiceovers, and video materials, produced within one system. This capability enables businesses and media organizations to create content for various digital channels more efficiently.

The direct contract with ByteDance is part of InnMedia's broader strategy to collaborate with leading global technology companies and utilize specialized AI models for specific tasks. Instead of building every generative technology in-house, InnMedia incorporates advanced solutions from different technology teams into its infrastructure, orchestrating them as a single production workflow.

The use of Seedance marks the next stage in developing InnMedia's video capabilities. The company plans to use the technology for video production across media, corporate content, marketing communications, and social platforms, combining ByteDance's model capabilities with its own systems for research, generation, quality control, and content management.