Baku:'Fabric of the Future,' an event under the SHE platform founded by Azerbaijan Business Women, was recently held with the support of Azercell. The gathering aimed to explore the intersection of traditional craftsmanship and contemporary art while discussing new social and economic opportunities for women.

According to Azerbaijan State News Agency, the event showcased a new collection by Amina Malikova, an artist committed to reviving and researching gurama, a traditional Azerbaijani decorative art, to introduce it to international audiences.

The event was opened by Tatyana Mikayilova, Chair of Azerbaijan Business Women and founder of the SHE platform, who highlighted the initiative's purpose and significance. Shirin Aliyeva, Chief Legal and Data Strategy Officer at Azercell, also spoke at the opening, emphasizing the role of technology and responsible business practices in expanding opportunities for women.

Aliyeva stated, "Technology helps us preserve our cultural heritage and turn it into a source of new economic opportunities. With digital skills and access to technology, women can bring traditional crafts to wider audiences and grow their businesses."

A panel discussion titled 'Shaping Our Future' was organized by Azercell, focusing on societal expectations of women and access to support services. Sona Abbasova, Azercell's Director of Corporate Communications, highlighted the importance of strengthening women's social and economic independence. She discussed initiatives like the Women's Support Hotline and the Offline Women digital platform, which offer assistance to women and are accessible to Azercell subscribers at no cost.

The event featured a conversation between actor Kamran Aghabalayev and artist Amina Malikova, further enriching the dialogue around traditional crafts and women's empowerment. Azercell's initiatives reflect its commitment to promoting women's active participation in society and the economy through education, digital skills, and social support.