Azercell Triumphs with Three Brandon Hall Group HCM Excellence Awards

Baku: Azercell has been honored with three prestigious awards at the 2026 Brandon Hall Group HCM Excellence Awards®, celebrating the company's notable advances in human capital development and digital transformation.

According to Azerbaijan State News Agency, Azercell's 'Digital Transformation of the Human Capital Management System' project was awarded the Gold Award, while its 'Leadership Skills Development Program,' a collaboration with IE Business School, earned a Silver Award. Additionally, the 'AI Bootcamp' initiative received a Bronze Award, underscoring Azercell's commitment to fostering innovation and talent.

Dilara Huseynova, Chief Human Resources Officer at Azercell, emphasized the company's focus on investing in human capital as a cornerstone of its long-term development strategy. She highlighted the importance of equipping individuals to capitalize on new opportunities, thereby translating technological advancements into tangible business results.

Azercell's digital transformation journey is marked by the integration of robotic process automation and artificial intelligence across its operations. The implementation of SAP SuccessFactors has led to the automation of 80-90% of key HR processes, enhancing efficiency and enabling data-driven decision-making.

The company places a strong emphasis on employee development and leadership capabilities. The 'Leadership Skills Development Program,' in collaboration with IE Business School, aims to enhance employees' self-management, initiative, accountability, and decision-making skills, while empowering managers to effectively lead teams and support professional growth.

Azercell's 'AI Bootcamp' is an initiative designed to cultivate the next generation of technology talent. It provides university students from across Azerbaijan with the opportunity to explore artificial intelligence and gain practical experience, aligning with the growing importance of AI skills in the workforce.

Furthermore, Azercell holds the Great Place to Work® certification, an internationally recognized benchmark for workplace culture and employee experience, based on confidential employee feedback.

The Brandon Hall Group HCM Excellence Awards® honor exceptional human capital management programs and their measurable impact. With entries from global leaders such as Accenture, EY, Google, IBM, Microsoft, Salesforce, T-Mobile, Verizon, and Vodafone, Azercell's achievements signify international recognition for its progress in technological transformation and human capital development.