Baku:Azercell's 'Offline Women' social project has garnered significant international acclaim by securing five prestigious awards at two renowned festivals. The project, which supports women affected by violence, was honored with multiple accolades at the Tashkent Advertising Festival (TAF!26) and the Ad Black Sea Festival of Creativity in Batumi.
According to Azerbaijan State News Agency, the 'Offline Women' initiative claimed one gold and two silver awards at TAF!26. It was recognized with a gold award for 'Best Social Impact Campaign' within the 'Social and CSR Campaigns' section. Additionally, it earned silver awards for 'Best Creative Strategy' in the 'Creativity and Execution Craft' category and 'Best Integrated Media Campaign' in the 'Media Campaigns' category. The festival was a significant event, featuring over 2,000 participants from various business, marketing, and creative sectors and more than 70 local and international experts. A total of 483 creative entries across 35 categories were submitted.
The project was also awarded at the Ad Black Sea Festival, where it won silver in the 'Sustainable Development Goals / People' category and bronze in 'Cinematography / Directing'. This year's festival included over 400 entries from multiple countries, celebrating creative excellence in the advertising and communications industries.
The 'Offline Women' platform is designed to assist women experiencing or at risk of violence by helping them understand their rights under Azerbaijani law and learn where to seek help. A notable feature of the project is its accessibility, allowing Azercell subscribers to access the oflaynqadinlar.az platform without requiring an active mobile data package or available balance.