BAKU—Ahead of the upcoming INMerge Innovation Summit, Bakcell, a leader in innovation and speed, conducted a specialized training event titled 'Media Innovation Day' for over 30 journalists from major Azerbaijani media outlets.

According to Trend News Agency, the training session featured presentations and interactive discussions focused on the application of artificial intelligence in media. The event covered a wide range of topics including innovation, brand development, ecosystems, new technologies, and innovative solutions. Journalists engaged in a comprehensive Q&A session on artificial intelligence, high technologies, and innovations, followed by intellectual games and entertainment activities.

This initiative is part of Bakcell's ongoing efforts since 2015 to educate media representatives on technological advancements. Bakcell, the first and largest private telecommunication company in Azerbaijan, serves over three million customers and is noted for its contributions to the country's sustainable development through innovative and AI-based solutions. The company is also a key player in the non-oil sector of the Azerbaijani economy and a member of the international NEQSOL Holding group, which operates in various sectors including energy, telecommunications, high technologies, and construction across different countries.