Baku: A new chapter has been marked in the Bir ecosystem with the introduction of Bir Bonus, a unified loyalty program, effective from September 1, 2025. Previously known as Umico Bonus, this revamped program integrates digital services across the Caucasus, offering enhanced features for users.

According to Trend News Agency, the announcement was spearheaded by Farid Islamov, General Director of the Loyalty Program Management Department at Bir. Islamov emphasized that this change is more than a mere rebranding; it signifies the integration of the ecosystem’s diverse brands and partners under a cohesive framework. Bir Bonus is designed to streamline customer experiences by allowing them to earn and spend bonuses seamlessly across various transactions.

Mahmud Mahmudov, Director of the Partner Network Department, further elaborated on the increased flexibility the new system offers. Recognizing the limitations of the cashback model, the shift to a bonus system aims to provide personalized and flexible customer experiences. This system not only enhances shopping experiences for millions of users but also enables partners to develop targeted campaigns and analyze customer behavior effectively.

The Bir Bonus program extends its reach beyond ecosystem brands like Birbank, m10, and Birmarket, incorporating thousands of partners. Users can utilize bonuses for an array of services, such as purchasing BakiKart tickets, shopping on Trendyol, and more. This initiative underscores Bir’s commitment to delivering innovative solutions and expanding opportunities for users and partners alike.

The Bir ecosystem consolidates key national brands, including Birbank, Birmarket, m10, and Milli€š¬…¡¬‚¬¦¡¬‚¬Å¡¬¦¡¬‚¬Å¡¬€¦¡¬¦¡¬‚¬Å¡¬€¦¡¬€š¬¦¡¬€š¬…¡¬¦¡¬€š¬…¡¬‚¬¦¡¬¦‚¬Å¡¬€¦¡¬€š¬¦¡¬€š¬…¡¬¦‚¬Å¡¬€¦¡¬€š¬¦‚¬Å¡¬€¦‚¬Å“n, while forging strategic alliances with entities like Trendyol Azerbaijan and BakiKart. This integration facilitates features such as QR payments, credit shopping, and installment payments, all underpinned by a unified platform. The ecosystem is structured around four core pillars: Unified login, Unified bonus, Unified payment, and Unified credit platform, ensuring efficient and secure services for customers.