Baku: Bir, the Caucasus' first fully integrated e-commerce, banking, and payments ecosystem, has announced a strategic partnership with UK-based global payments platform Paysend to introduce international money transfers for consumers in Azerbaijan. This collaboration enables users to transfer funds to over 140 countries and territories directly from their mobile phones through Bir's mobile wallet app, m10.
According to Azerbaijan State News Agency, the partnership aims to enhance digital cross-border payment capabilities by making international transfers faster, more transparent, and convenient. This initiative assists Azerbaijani consumers in sending money to their families overseas, covering expenses abroad, and managing finances while traveling. The launch is timely, given the increasing demand for seamless digital services in Azerbaijan, the most populous country in the Caucasus, where digital payments and e-commerce are gaining traction.
Jalal Orujov, CEO of Payments at Bir, emphasized the importance of international transfers for Azerbaijani users. He stated that by expanding Bir's cross-border payment capabilities with Paysend, they are bringing the speed and simplicity of local transactions to international payments. Orujov highlighted this strengthens Bir's role as a fast-growing financial ecosystem and supports Azerbaijan's digital transformation, reinforcing its position as a strategic bridge between Europe and Asia.
Danny May, Head of Enterprise at Paysend, expressed delight in partnering with Bir to expand access to cross-border payments across more than 140 countries and territories. He noted that in today's interconnected economy, businesses require reliable, scalable, and globally connected payment infrastructure. Together, Bir and Paysend are enabling faster, more seamless money movement that supports consumers and enhances financial connectivity worldwide.
The partnership between Bir and Paysend is designed to facilitate efficient cross-border money transfers. The Bir ecosystem, which now reaches approximately half of Azerbaijan's population, is expected to see increased engagement with the introduction of instant international transfers via m10. This development is anticipated to drive the adoption of complementary services such as everyday banking through Birbank and online shopping via Birmarket.
Bir, founded in 2025, is the first fully integrated banking, payments, and e-commerce ecosystem in the Caucasus, revolutionizing daily services in Azerbaijan. With over 5 million users, Bir encompasses various platforms including Birbank, Birmarket, Milli¶n payment terminals, and m10 e-wallet app. Through strategic partnerships, Bir is establishing the foundation for Azerbaijan's first and largest digital ecosystem for consumers and businesses.
Paysend, established in 2017, is a financial technology firm building the world's largest cross-border digital network. It offers a comprehensive suite of financial solutions, making cross-border money movement faster, cheaper, and more accessible. Serving over 11 million customers in 170+ countries, Paysend provides access to over 25 billion endpoints, simplifying cross-border payments for everyone.