Baku:Cultural entrepreneurship and the concept of 'soft power' were central topics at the 7th World Forum on Intercultural Dialogue. A panel titled 'Creative and Cultural Entrepreneurship Across Borders The Ultimate Soft Power' was part of the international event 'GEC+Baku Creative Industries'.

According to Azerbaijan State News Agency, the session examined the elements that make creative cities appealing to entrepreneurs, investors, and industry professionals. It also discussed the significance of creative industries in fostering international visits, partnerships, and investment.

The panel further delved into how intercity visits can be transformed into sustainable connections among individuals, businesses, institutions, and markets.