Baku: Epoint®, in collaboration with Visa, has introduced Click to Pay through the Visa Acceptance Platform. This new solution aims to simplify the online payment process, enabling users to complete transactions more efficiently by eliminating the need to re-enter card details during each checkout.

According to Azeri-Press News Agency, Click to Pay with Visa offers a seamless online checkout experience akin to contactless payments in digital commerce. Users can securely access their enrolled cards using an email or mobile number, and when necessary, a one-time passcode. The service is designed to enhance security and payment performance through tokenization, which can help reduce fraud, minimize manual-entry errors, and increase authorization approval rates.

The integration of Click to Pay with Visa aligns with Epoint's strategy to provide innovative payment solutions that enhance user experience and boost online sales for businesses. Zeynal Karimzada, CEO of Epoint, emphasized the importance of this launch, stating that it marks a significant step in offering a faster and more secure payment infrastructure that aligns with global standards.

Nurlan Hajiyev, Visa's Country Manager for Azerbaijan, highlighted the growing demand for fast, secure, and seamless online payments as e-commerce expands in the region. He noted that Click to Pay with Visa sets a new standard for digital checkouts by removing unnecessary friction and enhancing security through tokenization. The partnership between Visa and Epoint demonstrates a shared commitment to bringing global payment innovations to the local market and supporting the development of a trusted digital commerce ecosystem.