Baku:Azerbaijan recently hosted a group of 10 influencers from Pakistan, taking them on a comprehensive media familiarisation trip designed to showcase the country's rich cultural heritage, historical landmarks, and modern city life.

According to Azerbaijan State News Agency, the itinerary included visits to Baku, Ganja, Shusha, and Khankendi, each city highlighting its unique tourism potential and character. This initiative aimed to introduce Pakistani audiences to destinations beyond Azerbaijan's capital.

The trip featured Baku's bustling urban environment alongside Ganja's deep-rooted cultural traditions and historical sites. Participants experienced various architectural styles and local heritage, offering a broader perspective on Azerbaijan's diverse destinations.

Special emphasis was placed on Shusha and Khankendi as part of the State Programme on the Great Return. This visit provided insights into the historical and cultural significance of Garabagh and East Zangezur, focusing on ongoing restoration efforts and the development of tourism infrastructure, which is making the region more accessible to international visitors.

This initiative encouraged Pakistani influencers to share their experiences on digital platforms, aiming to boost awareness of Azerbaijan's lesser-known urban destinations and inspire new travel routes for future visitors from Pakistan.