Announcement comes following the most successful BKFC event to date at Wembley Arena in London
LOS ANGELES, Aug. 29, 2022 (GLOBE NEWSWIRE) — Triller, the AI-powered open garden technology platform for creators, today announced it had completed a substantial pre-public financing in the form of debt and equity. This announcement comes on the heels of its filing its S-1 with the SEC, the document a company files prior to a public listing. The company has reserved the ticker symbol “ILLR” with the Nasdaq stock exchange.
Participants in the round include Total Formation Co, an affiliate of Fubon Financial, one of the largest financial institutions in Asia with ownership of Taiwan Mobile, Taipei Fubon Bank, Fubon Life, and many others, and was for the third straight year on Fortune Global 500’s list of “The Top 500 most valuable Global Brands. Other investors included, Falcon Capital, Clearvue Partners and others.
“This was an important step for Triller to be properly funded entering the Public Markets,” said Mahi de Silva, CEO and Chairman of Triller. “We are very pleased to have such strong market leaders as investors and look forward to bringing Triller to the world via a Nasdaq listing,” he continued. “If the capital markets continue to be stable, we are targeting an early Q4 public listing.”
Triller also announced that it concluded the acquisition of of Bare Knuckle Fight Championship (BKFC), a transaction it announced it had contracted earlier this year.
Bare Knuckle has quickly become a world-wide phenomenon with deals consummated or in negotiations across more than 20 countries, and an unprecedented growth in the United States. BKFC is the fastest growing combat sport with an anticipated 200,000 subscribers between the BKFC app and Triller’s wholly owned Fite TV.
“Bare Knuckle Fight Championship has enjoyed never before seen growth, as it offers something that all fight audiences can connect with,” said Mahi de Silva CEO and Chairman of Triller. “This acquisition is a game-changer for Triller, as it accrues numerous synergies across our entire platform and allows us to supercharge BKFC even further,” continued Silva. “By leveraging our creator platform, combined with our social media infrastructure, ad-tech and mar-tech capabilities, influencer network, and FITE TV’s streaming services currently enjoyed by five million paying households, makes this acquisition a no brainer for both parties.”
The announcement comes in the wake of BKFC’s most successful, largest event-to-date, held on August 22 at Wembley Arena in London. This past weekend BKFC had its most successful event to date at Wembley Stadium in London, and trended number 2 in the world on Twitter. As a result, the digital streaming, pay-per-view, and subscription service FITE.TV by Triller, now has over 200,000 subscribers.
“I started BKFC from scratch and it has become a way of life, and will forever change boxing and MMA,” said Dave Feldman, Founder and CEO of BKFC. “We spent over a year working with Triller prior to the acquisition, getting to know their team, their plans and the way in which BKFC would be integrated into their ecosystem. What became clear is that Triller was the only home for us. They are not seeking to change BKFC but will help supercharge our growth, maximizing our marketing and monetization. I can say without hesitation there is no company out there that has both the ambition and the tools of Triller to change the ways people consume combat sports,” Feldman concluded.
As the world of social media and the way in which brands market are changing dramatically, Triller has led the way to Web3 and decentralization with a “open-garden” ecosystem, helping creators gain ownership of their audiences, control their monetization and financial destiny. Triller saw over 750 million content interactions last quarter and looks at each interaction as an opportunity for monetization.
While the financial terms were not disclosed, the transaction involved a combination of cash and stock for majority ownership of BKFC.
Triller recently filed a confidential S1 with the SEC and expects to become publicly traded on the Nasdaq under the ticker “ILLR” during the 4th quarter of this year.
“Triller is now the only company in existence which owns and controls the entire pipe from beginning to end,” said de Silva. “Starting with the content creators, which includes fighters, the events, the actual production, and broadcast to the users themselves through Triller’s Fite Tv 5 million plus paying households and we believe quickly will become the most valuable brand in combat sports.
“We want to thank our partners, investors and supporters whom to date have helped supercharge Triller from a startup in 2019 to a household name today, having raised over $300 Million Dollars, supporting over 750 million monthly interactions and over 300 million users across all of its platforms. We have only just begun.”
Triller is the AI-powered open garden technology platform for creators. Pairing music culture with sports, fashion, entertainment, and influencers through a 360-degree view of content and technology, Triller encourages its influencers to post the content created on the app across different social media platforms and uses proprietary AI technology to push and track their content virally to affiliated and non-affiliated sites and networks, enabling them to reach millions of additional users. Triller additionally owns VERZUZ, the live-stream music platform launched by Swizz Beatz and Timbaland; Amplify.ai, a leading customer engagement platform; FITE, a premier global PPV, AVOD, and SVOD streaming site; and Thuzio, a leader in B2B premium influencer events and experiences.
Bare Knuckle Fighting Championship (BKFC) is the first promotion allowed to hold a legal, sanctioned, and regulated bare knuckle event in the United States since 1889. Based in Philadelphia and headed by President and former professional boxer David Feldman, BKFC is dedicated to preserving the historical legacy of bare knuckle fighting while utilizing a specifically created rule set that emphasizes fighter safety. BKFC will hold all its bouts in a revolutionary circular four-rope ring, designed to encourage fast-paced and exciting bouts. The patented BKFC “Squared Circle” contains scratch lines, based on the Broughton Rules, which governed bare knuckle fighting in the 19th century, and which requires fighters to “Toe the Line”: start every round face to face, and just inches apart.
In BKFC, only those fighters who are established professionals in boxing, MMA, kickboxing, or Muay Thai will be allowed to compete. The referees and judges will also be required to have extensive professional combat sports experience. All fights will be held under the auspices and control of an Athletic Commission. Unlike other fighting organizations and combat sports internationally which claim to be “bare knuckle”, but require wraps, tape, and gauze; BKFC is true to its word as fighters are not allowed to wrap their hands to within one inch of the knuckle. This makes BKFC unquestionably the truest form of bare knuckle fighting. BKFC is dedicated to not just creating the safest, most exciting, and highest-level bare knuckle fighting organization in the world; it’s also leading the way for a new, fully recognized professional combat sport. BKFC is truly the sport of the future.
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This press release shall not constitute a solicitation of a proxy, consent, or authorization with respect to any securities or in respect of the proposed business combination. This press release shall also not constitute an offer to sell, the solicitation of an offer to sell or an offer to buy or the solicitation of an offer to buy any securities or a solicitation of any vote or approval, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offer of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended.
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