Baku: ABB Bank has unveiled a new initiative to enhance customer experience by integrating the Best Brands Loyalty Platform into its mobile app. This move marks a significant step towards Beyond Banking for ABB Bank, as it collaborates with popular brands like LC Waikiki, Koton, Decathlon, and more.

According to Azerbaijan State News Agency, the Best Brands Loyalty Platform allows customers to earn and redeem bonuses seamlessly through the ABB mobile app. By using an ABB Bank card at ABB Bank's POS terminals, customers can automatically accrue bonuses that are reflected on the loyalty platform. This feature brings together a variety of partners, including well-known brands and the Funland Children's Entertainment Centre, making everyday shopping more rewarding.

The platform also enables users to monitor their bonus balance, view purchase history, and identify brands offering higher bonus rates. Accumulated bonuses can be redeemed at selected partner brands, offering a streamlined and convenient experience by eliminating the need for an additional or physical loyalty card. The automatic accrual of bonuses makes the process efficient and easily accessible for all users.

Brands participating in the Best Brands Loyalty Platform currently offer attractive bonus rates: 3% at LC Waikiki, 5% at Koton, 5% at Decathlon, 5% at Penti, and 10% at the Funland Children's Entertainment Centre. This initiative not only enhances the value of everyday purchases but also leverages the ABB mobile app and ABB Bank's cards to provide additional benefits.

Customers can find more information about ABB Bank's offerings at its branches, service offices, official website, and corporate social media pages.