Baku: A cooperation agreement has been signed between Azerbaijan's APA News Agency and China's CCTV Video News Agency (CCTV+). According to Azeri-Press News Agency, the News Services Agreement outlines the reciprocal exchange of news reports, video footage, and other multimedia content between the two media organizations. It also includes plans for closer professional engagement, sharing of expertise, and gradual expansion into new areas of cooperation.
CCTV+, a China-based international video news agency, boasts an extensive network of media partners worldwide. It provides international media outlets with video news reports, live footage, multimedia materials, and other editorial content covering developments in China and across the globe. Additionally, CCTV+ serves as the Liaison Office for the Global South Media Partners mechanism, an initiative aimed at promoting the exchange of information and professional expertise among media organizations globally.
The newly signed agreement establishes a framework for direct institutional relations and regular content exchange between APA and CCTV+. Under the agreement, the two agencies will share news and multimedia products, strengthen professional ties, and pursue joint initiatives in emerging areas of cooperation. This partnership is expected to enhance APA's international media engagement and expand its content-sharing capabilities, allowing Azerbaijani news and multimedia materials to reach wider international audiences. Simultaneously, APA will gain greater access to news footage and multimedia content covering China and other parts of the world.
The agreement is anticipated to contribute to closer ties between the Azerbaijani and Chinese media communities, facilitating the exchange of information and professional expertise, and advancing media cooperation between the two countries.
APA News Agency, founded in 2004, is one of Azerbaijan's leading news organizations and is part of the APA Media Group. It serves as the principal hub for the production of news, information, and analytical content. Over the years, APA has significantly contributed to the development of Azerbaijan's media industry, establishing new standards in professional journalism, digital media, and real-time news production. Known as a trusted media platform, APA provides real-time news coverage, photographs, video footage, analytical reports, and multimedia content from Azerbaijan, the South Caucasus, and neighboring regions.
CCTV+, based in China and operational since December 2010, is an international video news agency that offers media organizations worldwide video news reports, live footage, and multimedia content. It promotes professional engagement and content exchange among international media organizations through various partnership initiatives, including the Global South Media Partners mechanism.