Baku: Elnur Baghirov, Chairman of the State Agency for Antimonopoly and Consumer Market Control, recently met with Hatice Yavuz, Trendyol's Head of Regulations, to explore the evolving landscape of the digital economy.

According to Azerbaijan State News Agency, both parties exchanged views on current challenges and emerging trends within the e-commerce sector. They emphasized the critical importance of protecting consumer rights in the digital environment and ensuring these protections align with those in traditional consumer markets.

The meeting concentrated on the development of the digital space, the benefits of conducting entrepreneurial activities online, and the influential role of institutional players like Trendyol in expanding e-commerce while safeguarding consumer interests. The discussions underscored how digital commerce increases accessibility and ensures the "right of choice" for consumers by diversifying the market.

The Trendyol delegation was informed about the State Agency's ongoing measures to maintain a fair competitive environment. These initiatives involve increasing legal awareness among market participants, ensuring compliance with national legislation, and promoting the contributions of e-commerce to the overall growth of Azerbaijan's digital economy.