Vienna:The Azerbaijan Tourism Board ATB) showcased the country's diverse tourism offerings during the AVIAREPS Around the World Roadshow - Austria 2026, held in Vienna. Azerbaijan was highlighted as a prime destination for cultural tourism, with a focus on its Silk Road heritage, city tours, and opportunities for adventure and active leisure.

According to Azerbaijan State News Agency, approximately 40 travel agents and tour operators attended the event. They received detailed information about Azerbaijan's tourism potential, which includes attractions in Baku and Shaki, its historical Silk Road sites, hiking routes, and options for winter tourism.

The ATB also engaged in discussions with prominent travel agencies to explore potential collaborations and strategies to enhance Azerbaijan's presence in the Austrian tourism market.