Hong kong: The Azerbaijan Tourism Board (ATB) is showcasing the country's business tourism potential for the first time at the Connect Marketplace Hong Kong 2026 (CMHK). ATB is participating in the event alongside local tourism industry partners, including the Baku Convention Center and MICE and Travel.

According to Azerbaijan State News Agency, international participants were briefed on Azerbaijan's growing business tourism potential, existing infrastructure, and opportunities for hosting international conferences and large-scale events. The event, Connect Marketplace Hong Kong (CMHK), is one of the leading B2B platforms for the business events industry in Asia. It fosters new partnerships by bringing together global buyers and suppliers.

The event offers participants direct access to key decision-makers, helping them expand their presence in the Asian market and strengthen business relations.