Abu dhabi: Azerbaijan is making significant strides in promoting its luxury and business tourism potential at the 14th Annual Meetings Arabia and Luxury Travel (MALT) Congress, currently being held in Abu Dhabi, UAE.

According to Azerbaijan State News Agency, the Azerbaijan Tourism Board (ATB) is actively participating in this two-day event, which runs from February 11-12. During this period, ATB has engaged in 20 pre-scheduled B2B meetings with leading agencies from the GCC region. The board is also taking part in conference and panel sessions, interacting with key industry stakeholders and decision-makers.

The primary objective of ATB's presence at the MALT Congress is to attract corporate events, conferences, and incentive tours to Azerbaijan. The MALT Congress, organized by QnA International, is a premier business-to-business travel and tourism event, focusing on senior industry leaders in corporate, luxury, incentive, and MICE tourism.

The congress is known for its insight-driven discussions, addressing the evolving dynamics of the Middle East travel market. It gathers top travel buyers from the GCC region and global travel suppliers, fostering strategic partnerships and new business opportunities.