Baku: The 4th Shusha Global Media Forum explored how journalism is adapting to artificial intelligence, disinformation, and declining public trust, with discussions focusing on responsible reporting, media ethics, and international dialogue, APA reports citing Euronews.

According to Azeri-Press News Agency, disinformation, artificial intelligence, and declining public trust are reshaping journalism around the world. At the forum, media professionals, policymakers, and international organisations discussed how news organisations can respond to these challenges while maintaining credibility.

Conversations at the event explored the impact of AI on reporting, the growing influence of misinformation, and the importance of cross-border dialogue. As technology continues to transform the media landscape, many participants argued that responsible journalism, transparency, and fact-checking will play an increasingly important role in strengthening public trust.