Tirana: The Albanian government has officially approved the National Tourism Strategy 2030, Minister of Tourism and Environment Mirela Kumbaro announced in a video message on Sunday.

According to Trend News Agency, the strategy is the result of nearly two years of research, studies, and consultations.

The strategy sets clear and measurable objectives for increasing revenues from tourism by 2030. It includes the expansion of accommodation capacities and the improvement of standards. Furthermore, the strategy divides Albania into six tourism regions and assigns new responsibilities to state agencies linked to the tourism industry.

The Tourism Strategy 2030 is structured around six main pillars: investment; fiscal and regulatory policies in tourism; destination management; development of tourism products; destination marketing; and capacity building. These pillars are guided by three principles - social, environmental, and economic sustainability.

The strategy has undergone public consultation with stakeholders and envisions the creation, improvement, and consolidation of tourism products by dividing the country into the Adriatic Coast region, the Northern Inland region, the Tirana region, the Central region, the Ionian Coast region, and the Southern Inland region.

Minister Kumbaro expressed her gratitude to the staff of the Ministry of Tourism and Environment, acknowledging the contributions of specialists involved in drafting the strategy. She also thanked international partners, such as GIZ, for their role in advancing sustainable tourism development in Albania.