Baku: A fashion show titled "Carpet Museum Fashion Show: Patterns of Time" was held at the Azerbaijan National Carpet Museum on July 1. Alena Aliyeva attended the event.

According to Azerbaijan State News Agency, the Director of the Azerbaijan National Carpet Museum, Amina Malikova, highlighted that for the first time in the museum's history, local designers created new fashion collections inspired by Azerbaijani carpets' patterns. These carpets are preserved in the museum's exhibitions and collections. Malikova expressed gratitude to the designers for their enthusiasm and collaboration with the museum team over six months. They conducted thorough research on the museum's collections and historic carpet samples to create the showcased collections.

Malikova also noted that the event was organized in line with an order by the President of the Republic of Azerbaijan and dedicated to the 120th anniversary of Latif Karimov, a prominent scholar, carpet expert, and artist. Deputy Minister of Culture Saadat Yusifova emphasized the significance of Azerbaijani carpets as unique art forms that embody the country's history, national identity, and cultural memory. She stressed the importance of preserving national heritage by reinterpreting it to resonate with contemporary audiences, highlighting the role of creative industries in promoting this heritage.

A specially produced video about the project was screened, illustrating its aim to present Azerbaijan's national and cultural heritage through contemporary fashion. The project brought together leading fashion designers on a creative platform to showcase Azerbaijan's carpet-weaving traditions, national ornaments, and ancient symbols with a modern aesthetic. Designers drew inspiration from Latif Karimov's legacy, incorporating his artistic principles into their collections.

The show featured 116 garments created by 14 professional fashion designers, including Fakhriyya Khalafova, Gulnara Khalilova, Leyla Ahmadova, and others. The project's primary objective is to promote Azerbaijani carpet weaving art, preserve national and cultural heritage, and engage a wider audience through modern artistic expressions.