Kuala lumpur: Azerbaijan showcased its tourism potential at the World Islamic Tourism and Trade Expo (WITEX) and the World Cultural and Arts Festival (WCAF), held at the World Trade Centre in Kuala Lumpur, Malaysia.

According to Azerbaijan State News Agency, the Azerbaijani pavilion was organized by the Embassy of Azerbaijan in Malaysia. The event, a prominent exhibition dedicated to Islamic tourism, featured more than 100 national pavilions from countries such as Malaysia, Japan, China, Algeria, Saudi Arabia, Uzbekistan, Kazakhstan, and Azerbaijan.

During the opening ceremony, Puan Marhamah binti Rosli, Deputy Minister for Religious Affairs at the Prime Minister's Department of Malaysia, and Dato' Sri Mohd Khalid Harun, President of the Malaysia Tourism Association (MATA) and Chairman of WITEX/WCAF, along with other Malaysian officials and members of the diplomatic corps, visited the Azerbaijani pavilion. They were briefed on the country's cultural heritage and tourism opportunities.

Visitors to the Azerbaijani pavilion were introduced to the country's culture, history, traditions, and tourism potential. The pavilion showcased national costumes, carpets, kelaghayi, and other handicrafts, offering a glimpse into Azerbaijan's rich cultural tapestry.

At the WITEX Ministers and CEOs Summit, Sarkhan Ismayilov, Charg© d'Affaires of the Embassy of Azerbaijan in Malaysia, highlighted Azerbaijan's tourism potential during a panel discussion. He discussed the development of the tourism sector, tourism products and routes, UNESCO-listed cultural heritage, and winter tourism opportunities in Azerbaijan.