Saran: In the city of Saran in Kazakhstan’s Karaganda region, an official launch was held at the Silk Road Electronics household appliance plant for the production of televisions and washing machines under the Samsung brand.

According to Trend News Agency, this development is a result of collaboration between the government of Kazakhstan, the Akimat of the Karaganda region, and Samsung.

“Today we are seeing the result of our president’s strategic course aimed at attracting investment. This means new technologies and job opportunities for our residents. I want to thank everyone who put in their efforts, knowledge, and time to make this project a reality,” said Yermaganbet Bulekpayev, Akim of the Karaganda region. The Samsung washing machines produced at the plant are equipped with innovative features and support the SmartThings ecosystem, allowing users to control the machines remotely and receive advice for optimal washing.

Production of high-resolution TVs has also commenced, including Crystal UHD 4K, FHD, and HD models. All units support Smart TV features, providing vivid picture quality, access to streaming platforms, and compatibility with smart home systems. Plans for the near future include launching production of QLED TVs.

Samsung has been active in Kazakhstan since the 1990s, and this production launch marks the first of its kind in the country. Eugene Chung, president of Samsung Electronics Central Eurasia, mentioned that representatives from Samsung’s Korean headquarters are overseeing the process and ensuring quality control, which will continue until the facility reaches full operational capacity.

The production lines are equipped with modern technology and adhere to Samsung’s quality standards, ensuring the reliability and durability of the products. This project emerged from the economic reforms initiated by President Kassym-Jomart Tokayev and improvements in the investment climate, enhancing cooperation with Korea and creating conditions for the localization of high-tech industries.

Azamat Panbayev, Chairman of the Industry Committee of the Ministry of Industry and Construction of the Republic of Kazakhstan, attended the launch ceremony. He emphasized the ongoing efforts to expand the range of products manufactured. The project, supported by the Industrial Development Fund of Kazakhstan, signifies an important step in strengthening the Kazakhstan-Korea partnership.